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Smiley International

Export & Development

Export & Private Label

Product development is conducted around consistent specifications, commercially relevant designs, flexible weight options and buyer-specific development, for both domestic and international customers.

Development Approach

Market-specific product development

Colour preference, weight expectation and print scale vary between markets, and a single range rarely transfers between them without adjustment.

Development is therefore undertaken to customer brief. The target market, price point and season are specified by the customer, and shade palette, weight construction, design direction and presentation are developed against that brief.

Private-label programmes with customer-specific labelling and packing presentation are supplied as standard.

600 Gram printed polar fleece blanket fabric in a red floral medallion
Capabilities

Export programme capabilities

Construction range

Eight weight constructions supplied from a single source across multiple price points.

Wide-format options

Snow Fleece and 300 Gram in 88-inch width for Dohar and wide bedding programmes.

Buyer-specific development

Artwork, shade palette and construction developed to customer brief.

Private label

Customer branding, labelling and packing presentation applied in production.

Specification control

Documented weight, width and finish to support consistency on repeat orders.

Export documentation

Specification and packing prepared to international shipment requirements.

Process

Development process

01 — Brief

Market, season, price point, weight construction and quantity specified by the customer.

02 — Proposal

Constructions and design direction recommended against the brief.

03 — Sampling

Physical samples issued for approval of shade, hand feel and print.

04 — Bulk production

Approved specification produced to the agreed schedule and presentation.

Comfort · Quality · Consistency

Global textile solutions from India

Submit your requirement for constructions, design options and commercial terms.